YouTube improved its catalog of free movies and TV shows last month, and you might be surprised by some of its offerings. According to a report by Deadline, YouTube is trying to capitalize on the growing popularity of ad-supported streaming with no subscription required. As a result, it added 4,000 new TV shows and 1,500 new movies.
YouTube’s new acquisitions include full episodes of Hell’s Kitchen, Andromeda and Heartland, among other TV shows of all genres and channels. Meanwhile, his new films include Legally blonde, runaway bride and Gone in sixty seconds among others. These titles are all licensed and available for free to users with a YouTube or Google account. Since these services are so ubiquitous, YouTube is well ahead of services that are starting to be offered by outlets like Peacock and Tubi.
YouTube would now create a catalog of ad-supported shows and movies like this, refreshing its offerings every month. For now, he plans to add around 100 more titles each time. These titles are available in 1080p high definition with 5.1 surround sound. He hopes to reach new viewers with this feature and entice existing users to stay longer.
YouTube has already earned $8.6 billion in ad revenue in Q4 2021, a 25% year-over-year increase. This isn’t about launching something new, just following in the footsteps of existing ad-supported streaming services. For example, Fox had a stellar performance for Tubi in 2021, seeing ad-supported streaming growing faster than subscription services.
This all follows the cord-cutting model that has reshaped the entertainment industry for nearly a decade now. The existence of more and more streamers allows users to ditch bulky cable plans or satellite subscriptions and buy the subscriptions they want piecemeal. With “skinny TV packages” like Hulu + Live TV or YouTube TV, they don’t even have to miss in-season or live shows.
To be clear, YouTube’s new ad-supported offerings are separate from its YouTube TV subscription service. As of this writing, “free” movies and TV shows are simply displayed alongside other content on YouTube. You can browse them for yourself on the service’s websiteor in the application on the device of your choice.