We may not be talking about Bruno, but everyone in the country is still talking about Encanto. Disney’s hit animated film posted strong box office numbers in November, but has become an all-time phenomenon since it was added to Disney+ on Christmas Eve. Encanto has quickly risen to the top of the streaming charts and has shown virtually no signs of slowing down over the past two months. The latest stream notes are always displayed Encanto as the most popular movie on any streaming service.
On Thursday, Nielsen released the US streaming numbers for the week of February 14 through February 20. Meanwhile, Encanto was the most-watched movie of all streaming by an incredibly wide margin. The Disney movie has been watched for more than 1.2 billion minutes this week. The next closest movie was St. Vincent on Netflix, which was watched for 411 million minutes, or about a third Encanto‘s numbers in this same range.
What’s potentially even more impressive is how little of a drop there is in Encanto hearing from week to week. According to Nielsen measurements, Encanto was viewed for 1.3 billion minutes the week of February 7.
There will be more Encanto over the next two weeks, as if the movie alone wasn’t popular enough. Disney has announced that a singing version of Encanto is being added to Disney+ on Friday, an effort that will be followed later this year with sing-along versions of Frozen, The beauty and the Beast, and other movies. At the end of the month, at this year’s Oscars, “We Don’t Talk About Bruno” will be performed live for the very first time.
Encanto tells the story of a young Colombian woman named Mirabel, who is part of the magical Madrigal family. All of her family members receive a special “gift” when they are young, but Mirabel has never received one, leading her to question her place in the Madrigal legacy. The film is directed by Bush and Byron Howard, with Charise Castro Smith as co-director. Bush and Castro Smith wrote the screenplay. Hamilton creator Lin-Manuel Miranda helped create the story of Encanto and wrote new music for the film.
Encanto stars Stephanie Beatriz, Maria Cecilia Botero, John Leguizamo, Jessica Darrow, Diane Guerrero, Angie Cepeda, Wilmer Valderrama, Carolina Gaitan, Mauro Castillo, Adassa, Rhenzy Feliz and Ravi Cabot-Conyers.