The Clayton Theater, Delaware’s only remaining single-screen cinema, will host six free film screenings this weekend.
“Ron went wrongIs at 3 and 7 pm from Friday to Sunday, from November 5 to 7.
The event is sponsored by the online streaming service Pluto TV, which will distribute free popcorn and “Pluto TV swag” during the screenings.
“Ron went wrongIs a PG animated film that tells the story of “Barney, a clumsy middle school student, and Ron, his new walking, talking, and digitally connected device.” Ron’s dysfunctions in the context of the age of social media sets them on a journey to learn more about true friendship. Voice actors include Zach Galifianakis and Ed Helms.
The theater will distribute 100 tickets per show at the box office. Tickets are offered on a first come, first served basis and the doors will open 45 minutes before each performance. Tickets cannot be reserved in advance.
Joanne Howe, owner of the Clayton, said she hopes the event brings people back to the theater after two difficult years in light of the pandemic and other industry-related challenges.
“We would like people to come out, just so they can come back and get a feel for the theater and see that we’re trying to do it right,” Howe said.
The Clayton closed from November 2020 until Memorial Day this year, but Howe said things have started to bounce back.
“We are really happy to be back,” she said. “Obviously things have changed in the industry with streaming as it is now. A lot of studios are streaming at the same time they hit theaters, and that doesn’t always work.”
“Pluto TV celebrates the love of cinema and encourages communities to return to their local theaters by sending customers, families and friends to the cinema, completely free,” the company said in a statement. The streaming service sponsors similar events at independent and family theaters across the country.