Cineplex Inc. is hoping moviegoers who missed the big screen will join the club.
Canada’s largest film operator announced plans to launch a monthly subscription program on Wednesday that offers a small selection of benefits and discounts at the multiplex.
CineClub will cost $ 9.99 per month – less than the price of a movie ticket – and offer members one free movie each month, as well as cheaper “member price” tickets and 20% off. articles in concession.
Cineplex representatives did not respond to requests for further details.
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The new membership program comes as movie theater operators around the world are looking for ways to get people back to going to the movies after the COVID-19 pandemic exacerbated already changing viewing habits.
Many cinemas across Canada were closed for much of the year as closures reverberated across the country, causing many of last year’s most notable films to be delayed or theaters abandoned. entirely for the benefit of streaming platforms.
Some films were acquired by Netflix, while several Disney titles were released for free on the company’s streaming platform for subscribers. Other movies have landed on digital rental services for a higher price.
Movie chains had hoped that a mostly delayed summer title list would entice audiences to leave their homes, but results have been mixed at best.
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Recent big-budget Hollywood films including “Jungle Cruise” and “Space Jam: A New Legacy” opened in respectable numbers on the first weekend at the North American box office to see ticket sales plummet. second weekend.
This has led some industry tipsters to suggest that loyal fans show up at the start of a movie, while casual viewers largely stay away.
In Canada, most provinces have put cinema capacity limits in place to maintain the distance between seats, while concerns about new strains of the virus that cause COVID-19 raise questions about how the list of fall films could be worn.
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Cineplex’s CineClub comes just over a decade after the launch of MoviePass, a bankrupt U.S. company that offered a flat-rate subscription model for an all-you-can-eat subscription. The model garnered a lot of attention for its bold approach and ultimately an array of technical issues and service disruptions.
MoviePass filed for bankruptcy in early 2020.
The American movie chain AMC has launched its own free loyalty program, AMC Stubs, with an additional subscription level that costs US $ 15 per year for free top-ups, free online ticket reservations and other perks. some of which are already available to all Cineplex customers.
Cineplex also operates the Scene rewards program in partnership with Scotiabank.
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